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YSL (Yves Saint Laurent) Change Name

The French fashion house Yves Saint Laurent would be changing its name to Saint Laurent Paris; Hedi Slimane’s first big move as creative director of YSL.

Saint Laurent CEO Paul Deneve confirmed the news to his staff in an internal memo:

“I am very pleased to announce an exciting step in the history of our brand and our business. As part of our strategy to become one of the world’s true leaders in fashion and luxury, we are transforming the name of our brand from ‘Yves Saint Laurent’ to ‘Saint Laurent Paris.’ The new name of our brand has been Read the rest of this entry


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