My little bird is here once again, she just told me that the EME Records biggest artist Wizkid has signed a multi-million naira brand ambassador deal with Pepsi. I’m talking big money here, about $350,000.
My little bird is always right so that means Wizkid will cover, speak, do commercials, for all Pepsi brand across africa. Wizkidillionaire!
Pepsi announced that it would feature the King of Pop’s image on over a billion of its cans. Pepsi is resurrecting Michael Jackson to try to pump life into its flagship cola, three years after the singer’s death and more than a quarter century after the pop icon’s landmarks sponsorship deal to become the voice of the brand.
Is it right to use the image of a dead person to sell products?
The Pepsi commercial “Live for Now” campaign, was shot earlier this year in Buenos Aires, Argentina. Nicki’s hit single “Moment For Life” used as the soundtrack. Time freezes for a young couple as they explore the beach, a tomato throwing festival, fashion show, and concert, where the rapper is performing on stage. After opening a can of Pepsi, life resumes.